Merchants use Bluefin’s easy online application to signup. Bluefin’s unique process tracks merchant information from the second they start the process. Bluefin sales representatives are available to assist them with any questions or concerns.

Bluefin uses session tracking to identify merchants that may leave the site only to decide later to signup ensuring that referrals that come in from your link that aren’t ready to make an immediate decision are still credited to you when they do signup later.